Instruments of Robot Repair

I have nothing to say about this except that it is genius! (and that it has just confirmed how badly I want a Moog!!!!!)

From analog drum machines to vintage guitars, orchestral percussion to circuit-bent children’s toys, 1980s Russian synthesizers to Indian harmoniums…these are the instruments of Robot Repair.

Robot Repair is a unique music production company creating music for commercials, TV, film, and visual artists.

For more information go to: robotrepair.net

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Posted by drAnalog,
19 July 2012, 4:57 pm
Filed under: Advertising, Digital, Music, Technology, Video, Viral and tagged Robot Repair

David Droga at Cannes

Fascinating talk by David Droga at Cannes 2008 on advertising and engagement.

Some really interesting insights about how digital and social media is changing the way brands are engaging with their target audiences.

And for once it’s not all doom and gloom “advertisers / corporations are taking over the world” type stuff. Yes it can be cynical, but as this talk shows sometimes, just sometimes, these advancements in communication channels available to brands can be used to start more inclusive movements and do great things.

Here’s hoping more advertisers see things this way.

David Droga is founder of the advertising agency Droga5.

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Posted by drAnalog,
5 October 2010, 4:55 pm
Filed under: Advertising, Digital, Viral and tagged Advertisers, Brand Engagement, Cannes, Droga5